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Vehicle wrap advertising generates between 30,000-70,000 daily vehicular impressions.1
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96% of people travel in a vehicle each week as either a driver or a passenger, many of whom with heavy commutes are more difficult to reach with other forms of advertising (print, TV, direct mail).2
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Multi-vehicle campaigns with varying commutes have the potential to increase brand recognition several times greater than any other expanded form of traditional advertising.
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White Paper: Measuring the Value of Vehicle Wraps By Ryan Hubbard, ARD Ventures
1Transportation Advertising Council, a division of the Outdoor Advertising Association of America.
2Study conducted by Arbitron, Inc., an international media and marketing research firm serving outdoor media, et. al.
