The newly opened Children's Museum of Phoenix wanted their message delivered utilizing a wrapped vehicle campaign with a design that can't be missed and a Brand Influencer with continuous interaction among other families.  Because of their downtown locale, a Brand Driver with a central commute was equally important.

DRIVENMEDIA was thrilled with the challenge.  And the result; a wrap design that ties in all the colorful and visually stimulating elements of the museum and an enthusiastic Brand Driver who is kept on her toes (and on the road) with two busy kids and non-stop family activities.  The driver resides in north central Phoenix making it an ideal pairing.

“We knew right away that we wanted a driver with an active family lifestyle that reflects our demographic. Driven Media was able to deliver that for us and also design a vibrant campaign vehicle that highlights the sheer joy kids experience with our hands-on, educational and fun exhibits. This car is going to be noticed.” 

~ Marion Wiener / Marketing Manager

www.childrensmuseumofphoenix.org